The education systems
behind the brands
Proof that I architect systems that scale, on the hardest thing to standardise: people teaching people.
Across global certifying bodies and equipment brands, I designed the curriculum, trained the trainers, and governed the standards so quality held across markets. The same instinct now goes into the operating systems for the businesses behind the brands.
What we do
We design and deliver international-standard education systems for fitness, performance, and clinical-adjacent professionals.
LMS Ready
Curriculum architecture for digital scale.
APAC Core
Senior faculty expertise across Asia-Pacific.
Certified education partners & faculty roles
National Academy of Sports Medicine (NASM)
Delivery of internationally standardised certifications (CPT, CES, PES) with a focus on evidence-based programme design.
Therabody (TheraGun)
Education on recovery technologies and clinical integration within performance and elite sport environments.
Trigger Point Therapy
Global education in myofascial and soft-tissue systems for rehabilitation and performance.
YBell Fitness
Education on multi-modal strength systems and scalable training solutions.
TraTac
Applied education in movement preparation, recovery tools, and training system integration.
Cybex International
Technical education supporting safe, effective, and commercially viable strength and cardio implementation.
SAQ International
Speed, agility, and quickness education with direct transfer to athletic performance.
Jordan Fitness / Quantum Education
Structured strength and conditioning education for professional coaches and operators.
Bespoke & specialised education (Original IP)
Strength & Conditioning for Therapists (UK)
Advanced education for physiotherapists bridging rehabilitation and performance training.
Application of Genetic Testing (China)
Translating genetic data into practical programming, recovery strategies, and client communication.
Olympic Weightlifting Coach Education
Levels 1–3: Progressive coaching pathway covering technical skill acquisition and diagnostics.
International Faculty Education
Delivery of advanced workshops at major industry events like ChinaFit and Nike Shanghai.
Who this is for
- Education providers and certifying bodies
- Fitness and performance brands
- Universities, institutes, and training academies
- Organisations seeking scalable, compliant education systems
- Organisations requiring custom curriculum and faculty delivery
Delivery models

Alex Poole
MSc Exercise Physiology & Sports Biomechanics
BSc (Hons) PE, Sports Science & Recreation Management
Over 25 years’ experience delivering education across elite sport, clinical environments, and international fitness markets, including senior faculty roles, course creation, and large-scale education delivery across Asia-Pacific and the UK.