Alex Poole
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A governed pipeline, or deals tracked in heads and inboxes.
When a new lead comes in, what makes sure it gets chased to a yes or a no?
Nothing really. It lives in inboxes and memory, and some go cold without us noticing.
A spreadsheet someone updates when they remember.
A CRM, but it is only as good as the person updating it.
A governed pipeline. Every stage is visible and nothing goes cold silently.